Individualisation with PIA (Personalised Individualised Advertising)
PIA makes individualisation the norm. We can offer you the technical ability to use the overall content and outer appearance of a packaging insert or a mailing, for example, to offer your customers targeted information and to speak to them in a highly personal way based on the requirements and interests of the individual customer.
In light of the growing flood of advertising, customers use and appreciate the advantages offered by individual communication. The personal approach and personalised offer motivate the customer to make additional follow-through purchases. The packaging insert is the starting point: here, the medium is digitally printed and added to packaging for the logistics process. In addition, we can also provide the necessary hardware at the packaging station, and implement this, if required. Additional printout options include mailings, newsletters, etc.
In addition, the PIA Cockpit has an online platform you can use for target customers. It gives you the option of accessing statistics, leaflet conversions and additional data from your campaign, create dynamic voucher campaigns or view and change direct leaflet layouts.